While in the UK, the table is turning very quickly from larger vehicles to smaller options and it is the only reason, why the UK has been considered as the toughest market for small cars. The UK market in the past two decades has been renowned as the most competitive market for the hatchbacks and small cars in the European Union or now you may say in the Europe.
Ford has learned to compete with its rivals in last decade and remained very successful in the UK market with its Fiesta models. Ford Fiesta remained the number one hatchback in the UK for
Ford Fiesta remained the number one hatchback in the UK for last couple of years. There are several factors that helped the Blue Oval to be the best in terms of sales. Ford Engines are one of those factors. Ford has made some of the most reliable engines in the world for small cars and even for the large ones.
Ford is now expanding its model lineup and giving the competition to its own models with the all new Ka and Ka+ model lineup. The new Ka and Ka+ however, are the economical options and alternatives to the lower trim Fiesta models. But they can’t rival Fiesta’s coming model in 2017.
Ford Ka is a supersized city car for the UK market and it ticks all the right boxes on a customer’s wish list. It gives a tough competition to the rivals like Citroen C1, Vauxhall Viva, Hyundai i10 and the Peugeot 108.
There are number of alternatives available in the market that can replace the Fiesta but Ford claims that this new model actually ranks the values and needs of the user.
It is equipped with highly sophisticated technologies and gadgets. As well as it offers the best in class fuel economy while being a fun to drive for long and it gives an impression of being a large car when driving it.
Ford Ka is a very economy focused vehicle that has been launched in the UK after much planned well optimised marketing strategy. From the start, the prices for the Ka+ starting from £9000 while it will remain a cheaper option for everyone with a monthly installment of £150 every month. Compare to other options offered in the market, it is the most economical option after Ford Fiesta that has £200 per month for its base models.
It is very obvious and general practice in the small car segment that manufacturers focus on endless personalisation and styling to appeal their customers but in the case of Ka, Ford has opted a different approach and keep the things simple.
There is nothing to compete with rivals on the bases of styling but the power, economy, comfort and space are the factors that will speak the Ka language. The all new Ka and Ka+ has a tidy and neat interior with all the selected and necessary gadget that driver needs for a comfy ride. Power comes from Ford’s Zetec engines that crank out just under 80hp in 1.2 litre guise and 85hp in other power variant.
