When you enter into the most competitive markets around you, even you are one of the best auto makers across the globe, it is not that obvious that you will be able to win the race in that particular market. Yes, it is true that brands play a vital role in the success of any car manufacturer or even any business apart from cars. Same is the case in the UK market where almost all brands from across the globe are selling their vehicles, including the giant manufacturers like GM, VW, BMW, TOYOTA, and Ford.
But the success indeed not is based on the overall repute of the manufacturers and their business in the world. The UK market behaves differently and always set some surprises.
In order to study the overall brand positions on the UK market, we have tried to dig the things in depth in this article. You will be able to know about the overall position of the car brands that how they stand out in the UK market.
We are not talking about a market with 2 or 3 million cars sales every year. It is a market with sales over 30 million units every year. In 2016, Britain noticed that more than 38 million cars hit on the roads, with a growth of just under three million over the previous year, say 2015. But new research has shown that despite the vast range of car manufacturers who offer their products in the UK market, Brits have a designated favourite on the subject of the brand of vehicle they choose, and actually additionally hold a powerful choice in terms of their automobile’s color as well, so overall a different market for every manufacturer.
Analyzing over 31 million cars logged with the DVLA, revealed probably the most widespread manufacturers in the UK car market. The decisions to enlist the positions of the brands has been purely made on the basis of the sales.
Dominating into the customers minds for the last six years, Ford once more proved essentially the most widespread and the best brand in the UK car market, with just more than 4.5 million Fords out on the UK roads – it is not less than 14 percent of the total market share that Ford has captured in the past six years. Hats off to Ford for such a great effort to be on top for consecutive six years in one of the most competitive markets across the globe.
Vauxhall is one of the well-known brands in the UK market and comes in the mid to lower price range. It is the subsidiary of GM Motors, based locally and remained at the second position with somewhat more than 3.5 million vehicles sold in the UK market, while Volkswagen and Peugeot claimed third and fourth spot consecutively. But were unable to find Peugeot in the top ten brands even, however it is an undeniable fact that Peugeot is one of the best brands in the UK market.
Ford dominated the market as probably the most standard company for a sixth consecutive year. Those other four brands have continually made up the highest 30 per cent of British automobiles since 2010, with their order remaining steady in the course of time.
It is also clear that the UK also buys luxurious cars. Not fairly, luxurious cars like McLaren, Lamborghini, and Rolls Royce ranked very low down on the list, merely due to their prices making them an unrealistic alternative for the bigger majority of drivers. But if those super models can be ranked on the list, you will see that the UK will be in top five positions at any of the luxurious brands. Ford additionally monopolized the list of the Favourite Brands of the UK, taking all three stand spots, as well as fourth, fifth, ninth and tenth places in 2016 when it comes to the models’ based sales. With so many car models getting around, the UK has a big table of buyers for the world’s best vehicle manufacturers.
At the start of 2017, the British new car market set new records for March and the initial quarter of the year 2017 when 562,337 cars with an exclusive increase of more than 8.4% have been registered in March and 820,016 new cars with an increase of 6.2 percent throughout the first three months of 2017. Ford remained the high-quality-promoting vehicle manufacturer in the UK and received market share at the rate of 14 percent and placed Vauxhall in the second spot.
Volkswagen remained the third largest brand with sales below market standards. The Ford Fiesta remained the top-selling car model for another year even as the Ford Focus regained 2d position from the Vauxhall Corsa in the first quarter of 2017. New passenger vehicle registrations in the UK extended with the aid of 6.2 percent for the duration of the first quarter of 2017 to a new report 820,016 units.
A new sales report was also set for March – normally a most important month for the British car market – when overall sales increased by 8.4 percent to 562,337 vehicles. The previous top data was 525,897 cars again in August 1997.
The market was slightly influenced by the transformation in tax regime with fuel electric and alternate fuel e.g. the hybrid and electric cars growing with the increase of 30 percent to 33,405 cars or a market share of 4.1%. Petrol cars remained the most popular with a 52% market share whilst diesel cars’ share was down by just one percent to forty four percent after the strict carbon emission laws.
An outlook for the leisure of 2017 is less optimistic and Mike Hawes, SMMT Chief Executive, mentioned, that these record figures are absolutely boosted through buyers and businesses reacting to new VED alterations, pulling ahead purchases into March, exceptionally these ultra-low emission cars in an effort to no longer benefit from a nil-rate fee. This bumper performance traditionally way we will be able to see a slowdown in April, worsened by the fact there are fewer promoting days this year given Easter timing. Watching forward to the rest of the year, and still anticipate the market to chill a bit, slightly given broader political uncertainties as there are less attractive deals on offer.”
Using data from the DVLA, probably the most trendy car brands which are currently on UK roads are listed below. These are usually not the highest selling cars, as such, but the most fashioned ones on the road.
POS |
BRAND |
Q1/2017 |
Q1/2016 |
% Share |
% Change |
|
Total |
820,016 |
771,780 |
100 |
6.25 |
||
1 |
Ford |
104,524 |
93,897 |
12.75 |
11.32 |
|
2 |
Vauxhall |
66,733 |
75,032 |
8.14 |
-11.06 |
|
3 |
Volkswagen |
59,778 |
57,443 |
7.29 |
4.06 |
|
4 |
Mercedes-Benz |
54,837 |
47,239 |
6.69 |
16.08 |
|
5 |
Nissan |
53,350 |
43,843 |
6.51 |
21.68 |
|
6 |
BMW |
49,481 |
46,495 |
6.03 |
6.42 |
|
7 |
Audi |
47,780 |
47,380 |
5.83 |
0.84 |
|
8 |
Toyota |
35,039 |
30,788 |
4.27 |
13.81 |
|
9 |
Land Rover |
29,739 |
24,118 |
3.63 |
23.31 |
|
10 |
Kia |
29,705 |
24,162 |
3.62 |
22.94 |
|
Brand name; FORD
Total sales YTD 2017; 168,316 units
Top model; FORD FIESTA
Total sales of top model YTD 2017; 59,380 units
Top Models; Focus, Fiesta, Edge, Mondeo, and Ka
Meet the UK’s largest seller and world’s second largest seller after GM followed by TOYOTA, VW, Hyundai, and KIA across the globe. It is Ford Motor Company – a well-known global automotive and mobility establishment based in Dearborn, Michigan United states of America. By the end of 2010, Ford was at the 5th position overall in Europe and was also world’s eighth-ranked overall American-based company in 2010, on the Fortune list of 500 world’s top businesses. It was based on global revenues in 2009 of $118.3 billion. With not less than 202,000 employees and 62 manufacturing facilities worldwide, the core business of the Ford Motor Company includes designing of automobiles, manufacturing and assembly processes, marketing and servicing, a full line of Ford cars, trucks and SUVs, as well as luxury vehicles division known as Lincoln in the United States of America.
In order to expand its business model, Ford is aggressively trailing emerging prospects with investments in electrification, alternative fuel mobility, autonomous driving and mobility. Ford provides financial services through Ford Motor Credit Company.
Ford Motor Co. engages in the manufacturing, delivery, and sales of automobiles across the globe where its massive markets are USA, UK, and Europe. The Automotive segment includes the sale of Ford and Lincoln brand vehicles, service parts, and accessories worldwide, together with the associated costs to develop, manufacture, distribute, and service the vehicles, parts, and accessories.
Ford’s top selling models in the UK market are not limited to one vehicle but they are several, where Ford Fiesta is leading the UK market by remaining the top seller for consecutive years, Ford Focus is also in the top ten sellers and Ford Transit is leading the light commercial vehicles segment with more than 450 trims so far. A maximum number of trims for any vehicle across the globe, all offered in the UK.
Brand name; Vauxhall
Total sales YTD 2017; 112,487 units
Top model; Vauxhall ASTRA
Total sales of top model YTD 2017; 32,408 units
Top Models; ADAM, Corsa, Meriva, Astra, and Mokka
Vauxhall has its headquarters in Luton, Bedfordshire, England. It is a subsidiary of the German company Adam Opel GmbH which is due to become part of PSA Peugeot-Citroën. Until the sale, agreed in March 2017, both are wholly owned subsidiaries of General Motors.
In March 2017, GM agreed to sell its share in Vauxhall and Opel to the French automotive giant PSA Peugeot-Citroën which is known for its three best brands in the Europe, named as Peugeot, Citroën, and DS, ending a 90-year association with the company. Vauxhall sells passenger cars and light commercial vehicles under the Vauxhall marque and both of them are very famous in the UK market. Vauxhall has been the second-largest-selling car brand in the UK for more than two decades.
Having previously been a luxury car brand, after the Second World War Vauxhall became increasingly mass-market. Since 1980, Vauxhall products have been largely identical to those of Opel. At various times during its history, Vauxhall has been active in motorsports, including rallying and the British Touring Car Championship.
Vauxhall’s major manufacturing plant currently employs around 900 staff and has a capacity of approximately 100,000 units. The Ellesmere Port plant currently employs around 1,880 staff and has a capacity of approximately 187,000 units. A high proportion of Vauxhall branded vehicles sold in the UK. The top selling models of Vauxhall are Vauxhall Astra, Vauxhall Corsa, Insignia, Zafira, Adam, VXR and several van models e.g. Vivano and Vivaro. However, the list is very long and all models are famous in the UK market.
Brand name; VOLKSWAGEN
Total sales YTD 2017; 108,027 units
Top model; VW GOLF
Total sales of top model YTD 2017; 36,703 units
Top Models; Golf, POLO, UP!, Passat, Jetta, and Touran
Volkswagen commenced introducing a collection of new vehicles after Bernd Pischetsrieder became Volkswagen CEO in 2002. The sixth-generation VW Golf was launched in 2008, got here runner as much as the Vauxhall Insignia in the 2009 European car of the year, and has spawned a number of fellows e.g. VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Skoda Octavia and Audi A3 hatchback units, as well as a brand new mini-MPV, the SEAT Altea. The GTI, a “sizzling hatch” performance variant of the VW Golf 2.0 L Turbocharged FSI Engine boasts a direct injection. VW started out advertising the Golf under the Rabbit name as soon as again in the U.S. And Canada in 2006.
The sixth-generation Passat and the fifth new release Jetta each debuted in 2005, and VW has announced plans to expand its lineup extra by bringing back the Scirocco through 2008. In May 2011, Volkswagen completed Chattanooga assembly in the U.S state of Tennessee.
The VW XL1 commenced a restricted production run in 2013. The XL1 is a light-weight and ultra-fuel efficient two-seat vehicle. On September 14, 2016, Volkswagen announced its partnership with three Israeli cyber security specialists to create a brand new initiative, Cymotive, committed to automotive security. As part of the process, VW targets to launch 30 electrical vehicles till 2025, and is expecting each year income of two to three million electric VW automobiles by 2025, which would make up 20 to 25 percent of their total every year income volume.
Brand name; Mercedes-Benz
Total sales YTD 2017; 98,557 units
Top model; Mercedes-Benz C-Class
Total sales of top model YTD 2017; 27,386 units
Top Models; C-Class, E-Class, S-Class
Mercedes-Benz is a worldwide brand and a division of the German corporation Daimler AG. The manufacturer is known for luxury cars, buses, coaches, and trucks. The headquarters is in Stuttgart, Baden-Württemberg.
The first appeared in 1926 below Daimler-Benz but traces its origins to Daimler Motors 1901, Mercedes and Karl Benz’s 1886 Benz Patent-Motor wagon, which is largely regarded as the first fuel-powered car. The slogan of the luxury German auto manufacturer is “the best or nothing” that purely confirms its motive behind the car manufacturing.
In view that its inception, Mercedes-Benz had maintained a status for its luxury, reliability, and sturdiness. Purpose measures looking at passenger cars, corresponding to J. D. Vigor surveys, established a downturn in repute in these criteria in the late Nineties and early 2000s. Since 2008, Mercedes-Benz’s initial quality ranking expanded by yet an additional mark, to the fourth position in the UK market. On high of this accolade, it also obtained the Platinum Plant fine Award for its Mercedes’ Sindelfingen, Germany plant.
Brand name; Nissan Motor manufacturer Ltd
Total sales YTD 2017; 85,085 units
Top model; NISSAN Qashqai
Total sales of top model YTD 2017; 33,574 units
Top Models; Qashqai, Juke, X-Trail, Navara, Leaf, and NV Series
Nissan Motor manufacturer Ltd is a Japanese worldwide vehicle manufacturer headquartered in Nishi-Ku, Yokohama. The company sells its cars with several brand names from the Nissan, Infiniti, and Datsun in most parts of the world with in-house performance cars labeled as Nismo. The manufacturer traces its title to the Nissan zaibatsu, now known as Nissan team.
In 1999, Nissan joins the European manufacturer for best products and made a Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. The UK manufacturing facility of Nissan is working since ages and serving the UK market locally. As of 2013, Renault holds more than 43 percent sharing stake in Nissan, at the same time Nissan holds a 15 percent non-vote casting stake in Renault.
From 2009 to 2017, Carlos Ghosn served as CEO of both firms. In February 2017 Ghosn announced that he would step down as CEO of Nissan on 1 April 2017, even as remaining chairman of the corporation. Nissan Motor Manufacturing (UK) Ltd, or NMUK, is an automobile manufacturing plant in Sunderland. It’s owned and operated with the aid of the European division of Nissan. It has been active since 1986.
Brand name; BMW
Total sales YTD 2017; 92,638 units
Top model; BMW 3-SERIES
Total sales of top model YTD 2017; 23,850 units
Top Models; BMW 3 Series, 5 Series, X Series, and i Series
German luxury car manufacturer, bike, and engine specialists based in Munich was founded in 1916. It is one of the best-selling luxury automakers on this planet. The company is a factor of the Euro Stoxx 50 stock market index. Headquartered in Munich, Bavaria, BMW is not only the manufacturer of the BMW M Performance vehicles but also the manufacturer of Mini and Rolls-Royce automobiles. The company manufactures cars as the BMW Motorsport division and plug-in electric automobiles as the “I Performance” designation in the normal BMW lineup. It is one of the best sellers across the globe.
In 1992, BMW acquired a massive stake in California-established industrial design studio Design works the USA, which they entirely received in 1995. BMW, meanwhile, retained the rights to build the brand new Mini, which used to be launched in 2001.
In June 2012, BMW used to be listed as the #1 most respectable business on the planet by Forbes.com. Rankings are centered upon points equivalent to “person’s willingness to buy, suggest, work for, and put money into an organization is driven 60% by their perceptions of the organization and most effective 40% via their perceptions of their stock.
Brand name; AUDI
Total sales YTD 2017; 89,719 units
Top model; Audi A3
Total sales of top model YTD 2017; 14,070 units
Top Models; A3, A4, A8, Q5, RS8, R8, and TT
A German automobile manufacturing company that designs, engineers, produces, markets and distributes luxury cars. Audi-branded vehicles are produced in nine production facilities across the globe.
The origins of this luxurious automaker are elaborate, going back to the early twentieth century and the preliminary businesses (Horch and the Audiwerke) headquartered by engineer August Horch and two other producers (DKW and Wanderer), leading to the groundwork of vehicle Union in 1932. The present generation of Audi nearly started in the Sixties when the Auto Union was once bought by Volkswagen from Daimler-Benz.
After relaunching the Audi with the 1965 introduction of the Audi F103 series. The manufacturer is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “hear” in German, turns into “Audi” in Latin. The four rings of the Audi logo every signifies certainly one of 4 car companies that banded collectively to create Audi’s predecessor enterprise, Auto Union. Audi’s slogan is Vorsprung Durch Technik, meaning “development by technological advancement”. However, Audi U.S. Had used the slogan “Truth in Engineering” from 2007 to 2016, and have not used the slogan seeing that 2016. Audi, together with BMW and Mercedes, are among the many fine-promoting luxurious automobile brands on the earth.
Brand name; TOYOTA
Total sales YTD 2017; 56,428 units
Top model; TOYOTA AYGO
Total sales of top model YTD 2017; 12,550 units
Top Models; Yaris, Aygo, Prius hybrid, Camry, Mirai, GT86, Corolla
Toyota is a Japanese global automobile manufacturer headquartered in Toyota, Aichi, Japan. In March 2014, Toyota’s corporate structure consisted of 338,875 employees global and, as of October 2016, was the ninth-largest company on this planet as per its total revenue. As of 2016, Toyota is the world’s 2nd-greatest automobile brand behind German Volkswagen group. Toyota was the sector’s first vehicle company to provide more than 10 million cars in a year which it has done for the reason that 2012 when it also mentioned the production of its 200-millionth car.
As of July 2014, Toyota was once the largest listed corporation in Japan by market capitalization. Toyota is the sector’s market leader in sales of hybrid electric vehicles, and one of the biggest businesses to inspire the mass-market adoption of hybrid vehicles across the globe.
Cumulative world sales of Toyota and Lexus hybrid passenger cars executed the 10 million milestones in January 2017. Its Prius family is the sector’s prime selling hybrid nameplate with over 6 million models bought worldwide as of January 2017.
Toyota was founded by Kiichiro Toyoda in 1937, as a derivative from his father’s enterprise Toyota Industries to create cars. Three years earlier, in 1934, however a department of Toyota Industries, it created its first product, the type An engine, and its first passenger car in 1936, the Toyota AA.
Brand name; LAND ROVER
Total sales YTD 2017; 45,675 units
Top model; Discovery Sport
Total sales of top model YTD 2017; 4862 units
Top models; Defender, Discovery, Freelander, Range Rover, Range Rover Sport
Land Rover is a vehicle manufacturer that specializes in four-wheel-power vehicles, owned by British multinational car manufacturer Jaguar Land Rover. The Land Rover is a British icon and was granted a Royal Warrant in 1951.
The Land Rover title was at the beginning used by the Rover manufacturer for the Land Rover series, launched in 1948. It developed into a manufacturer encompassing a range of four-wheel-power models, together with the Defender, Discovery, Freelander, Range Rover, Range Rover Sport, and Range Rover acquisition, Tata has the rights to buy engines from Ford until 2019. In 2011, Tata verified plans that it’s investing $559 million to build an engine assembly plant in the British West Midlands. This plant was inaugurated by her majesty the queen Elizabeth II last year.
Brand name; KIA
Total sales YTD 2017; 50,650 units
Top model; Kia Sportage
Total sales of top model YTD 2017; 10,095 units
Top models; KIA SOUL, SPORTAGE, Picanto, Rio, cee’d, Niro and Optima
Kia is South Korea’s second-largest car manufacturer, following the Hyundai, with sales of over Three million vehicles in 2015. In August 2014, the corporation acquired international cognizance when Pope Francis of the Catholic Church rode in considered one of their compact cars, the Kia Soul, during a 5-day visit to South Korea. The Kia Soul found more attractive than two other used by the Pope, e.g. Hyundai’s Santa Fe, considering the fact that it regarded in the high-profile welcoming ceremony of his arrival at the Seoul Airport on 14 August. In 2016, Kia Motors reliability was ranked first in the USA by J.D. Energy and friends.
